Lee Mathews

Workwear Campaign

District collaborated with Lee Mathews to bring their Workroom collection to life through thoughtful post-production. Shot by cinematographer Gemma De Maria, the footage beautifully alluded to a community gathering the fruits of their labour in an allotment, echoing the collection’s focus on utility, functionality, and sustainability.

Our post-production work enhanced the natural beauty and narrative, with a focus on editing and colour grading. We crafted warm, earthy tones to reflect the collection’s authenticity and craftsmanship, ensuring the visuals conveyed both rugged utility and a sense of togetherness.

We delivered a range of clips, including a 15-second feature for the homepage that balanced narrative flow and enriched the earthy tones, as well as a series of 10-second product and mood-focused videos. These showcased the texture and tone of the fabrics while capturing the atmosphere and community spirit that defined the collection. All videos were optimised for social media and web use, ensuring the content resonated across multiple platforms.

By carefully refining the edit and colour grade, District ensured the clothing’s textures and tones were front and centre. The warm, earthy palette enhanced the details of each garment, making it stand out while keeping a natural, cohesive look. This approach ensured the collection was effectively showcased across all digital platforms.